Canterbury of New Zealand is a sports apparel company that focuses on rugby football. The company is named after the Canterbury area in New Zealand where the company started to make knitwear in 1904.
At the time Canterbury were in the process of reaffirming their brand. We were commissioned as part of this process to create both the Canterbury of New Zealand global website and their Autumn Winter Look Book. The emphasis was on communicating a ‘lifestyle’ edge to the brand whilst retaining the interest of Canterbury’s more discerning sports enthusiasts and existing professional consumer base. The gritty atmospheric photography was created by Ben McDade and the copy was written by Myra Appanah.